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One day at Lindy’s Deli on Broadway, according to legend, dunking donuts became a trend when actress Mae Murray accidentally dropped a donut in her coffee. Clark Gable teaches young runaway heiress Claudette Corbet how to "dunk" in the 1934 film It Happened One Night. A popular song in 1937 proclaimed that you can live on coffee and donuts if "you're in love".

All of Mr. Blues locations offer 24-hour service, catering to consumers on the go. Recognizing that not everyone works a 9-5 job and that breakfast time differs for everyone, this offer customers the convenience of both breakfast treats and a lunch menu all under one roof.

The first Mr. Blue's Donut Shop offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by original Mr. Blues creations. They became the most popular donut choices in the 90's, and remain the most popular today.